Steve Jobs quote on creativity

In 1996, Steve Jobs let the cat out of the bag. He was speaking with a journalist from Wired on the topic of creativity and explained:

"Creativity is just connecting things. When you ask creative people how they did something they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after awhile."

HubSpot - Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember

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